Privacy Policy
Effective Date: July 2, 2026
Last Updated: July 2, 2026
This Privacy Policy explains how AURAˣˣ and ALPHAˣʸ (“we,” “our,” or “us”) collect, use, disclose, and protect information about you when you visit our websites, create an account, or place an order. By using our websites or purchasing our products, you agree to the practices described in this policy.
AURAˣˣ and ALPHAˣʸ are brand names operated by JLKC Enterprises LLC. References to “we,” “our,” or “us” throughout this policy refer to JLKC Enterprises LLC and its associated brands.
1. Information We Collect
We collect information in two ways: information you provide to us directly, and information collected automatically when you use our websites.
Information You Provide
When you create an account, place an order, or contact us, we may collect:
- Your name and contact information, including email address and phone number
- Your shipping and billing address
- Payment information (processed securely through third-party payment processors — we do not store full payment card details)
- Your professional or institutional affiliation, where provided
- Age verification confirmation (purchasers must be 21 years of age or older)
- Communications you send us, including customer support inquiries
- Any other information you voluntarily provide when completing forms on our websites
Information Collected Automatically
When you visit our websites, we and our service providers may automatically collect certain technical information, including:
- Your IP address and approximate geographic location
- Browser type, operating system, and device information
- Pages visited, time spent on pages, and navigation paths
- Referring URLs and search terms used to find our websites
- Cookie and tracking technology data (see Section 6 below)
2. How We Use Your Information
We use the information we collect for the following purposes:
- Order Processing & Fulfillment — To process your orders, arrange shipment, provide tracking information, and communicate about your purchase.
- Account Management — To create and maintain your account, provide access to order history and batch documentation, and manage your preferences.
- Customer Support — To respond to your inquiries, resolve order issues, and provide assistance related to our products and services.
- Compliance & Verification — To verify eligibility, confirm Research Use Only (RUO) purchasing intent, and comply with applicable federal, state, and local laws and regulations governing the sale and distribution of research materials.
- Communications — To send order confirmations, shipping notifications, and service-related updates. Where you have opted in, we may also send information about new products, promotions, or updates relevant to your research interests. You may opt out of marketing communications at any time.
- Website Improvement — To analyze how our websites are used, identify technical issues, and improve the functionality and experience of our platforms.
- Legal & Safety — To enforce our Terms & Conditions, protect against fraud or misuse, and comply with applicable legal obligations.
3. How We Share Your Information
We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share your information in the following limited circumstances:
- Service Providers — We work with trusted third-party vendors to operate our business, including payment processors, shipping carriers, order fulfillment services, email platforms, and website analytics providers. These providers access your information only as necessary to perform services on our behalf and are contractually required to protect it.
- Legal Requirements — We may disclose your information when required to do so by law, regulation, court order, or governmental authority, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
- Business Transfers — In the event of a merger, acquisition, sale of assets, or similar business transaction, your information may be transferred as part of that transaction. We will notify you of any such change through our websites or by email.
- With Your Consent — We may share your information for other purposes with your explicit consent.
4. Data Security
We take reasonable and appropriate measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These measures include secure socket layer (SSL) encryption for data transmitted through our websites, restricted access to personal information by our personnel, and use of reputable, security-compliant third-party payment processors.
While we implement industry-standard safeguards, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, and you provide your information at your own risk. If you have reason to believe your interaction with us is no longer secure, please notify us immediately using the contact information in Section 9.
5. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including maintaining your account, processing transactions, complying with legal obligations, resolving disputes, and enforcing our agreements. When your information is no longer needed, we will delete or anonymize it in accordance with our internal data retention practices.
Order records and associated batch documentation may be retained for longer periods to satisfy regulatory, compliance, or legal recordkeeping requirements.
6. Cookies and Tracking Technologies
Our websites use cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and support certain website functions. Cookies are small text files stored on your device when you visit a website.
We use the following types of cookies:
- Essential Cookies — Required for the websites to function properly, including maintaining your session and shopping cart.
- Analytics Cookies — Help us understand how visitors interact with our websites so we can improve performance and user experience.
- Marketing Cookies — Used to deliver relevant advertising and track the effectiveness of our marketing campaigns, where applicable.
Most web browsers allow you to control cookie settings through your browser preferences. You may choose to disable or delete cookies; however, doing so may affect the functionality of certain parts of our websites. Please refer to your browser’s help documentation for instructions on managing cookie settings.
7. Your Rights and Choices
Depending on your location and applicable law, you may have certain rights regarding your personal information, including:
- Access — The right to request a copy of the personal information we hold about you.
- Correction — The right to request correction of inaccurate or incomplete information.
- Deletion — The right to request deletion of your personal information, subject to certain legal exceptions.
- Opt-Out of Marketing — The right to opt out of marketing communications at any time by clicking the unsubscribe link in any marketing email or by contacting us directly.
- Data Portability — Where applicable, the right to receive your personal information in a structured, commonly used format.
To exercise any of these rights, please contact us using the information provided in Section 9. We will respond to your request within a reasonable timeframe and in accordance with applicable law. We may need to verify your identity before processing certain requests.
8. Third-Party Websites and Links
Our websites may contain links to third-party websites, including scientific resources, educational platforms, and service providers. This Privacy Policy applies only to our websites and does not govern the privacy practices of any third-party sites. We encourage you to review the privacy policies of any third-party websites you visit. We are not responsible for the content, privacy practices, or data handling of external sites.
9. Children’s Privacy
Our websites and products are not directed to individuals under the age of 21. We do not knowingly collect personal information from anyone under the age of 21. All purchasers must confirm they are 21 years of age or older at the time of purchase. If we become aware that we have inadvertently collected personal information from someone under 21, we will take steps to delete that information promptly. If you believe we have collected information from a minor, please contact us immediately.
10. California Privacy Rights
If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including the right to know what personal information we collect and how it is used, the right to delete your personal information, the right to opt out of the sale or sharing of your personal information, and the right to non-discrimination for exercising your privacy rights.
As stated in Section 3, we do not sell or share your personal information for cross-contextual behavioral advertising purposes. To submit a privacy request under California law, please contact us using the information in Section 11.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the “Last Updated” date at the top of this page. Where changes are material, we will provide more prominent notice, such as a notification on our websites or by email. Your continued use of our websites after any update constitutes your acceptance of the revised policy.
12. Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
AURAˣˣ and ALPHAˣʸ
Operated by JLKC Enterprises LLC
AURAxx and ALPHAxy
JLKC Enterprises LLC
30 N Gould Street PMB R
Sheridan, WY 82801
info@aura-xx.com
We are committed to addressing your privacy concerns promptly and transparently.